Media is all about your target audience. Where are they? What are they looking at, listening to and engaging with? And, most importantly – how can you reach them at the right time and in the right environment?
Our services can help get your message out there – whether you’re a marketer, a business-owner, service provider or a creative agency.
CAMPAIGN MANAGEMENT
We take care of everything from start to finish. Media strategy development, channel and scheduling recommendations, negotiating and buying media space, ad/creative trafficking, performance monitoring and reporting. Whether your campaign needs are business-to-business or business-to-consumer, we’ve got you covered. We’ll oversee all the details to make and maximize your campaign’s potential and, ultimately, grow your brand’s success.
AUDIENCE RESEARCH
We help you to identify and understand your core target market and how best to reach them. We’re armed with demographic, lifestyle and marketplace research, along with media audience measurement tools, allowing us to provide educated insights. Audience analytics can be overwhelming and intimidating – but with our in-depth knowledge, multi-channel resources and extensive experience, honing in on your target market is one of the tasks that we do best. After just one or two campaign briefings, we can begin to narrow in on who it is you want to reach – and the rest, you can leave up to us.
MEDIA CONSULTING
Not sure where to start? We can help you begin by identifying your goals, discussing options, and determining budget scope with unbiased counsel, and a whole lot of industry experience. We’ll start off at square one, and from there, we’ll get your message to the masses in a timely, calculated and well thought-out manner. Whether it’s a consultation or collaboration, we’re here to ensure your campaign goals are achieved, and ideally, exceeded.
DIGITAL MEDIA
From display ads and programmatic, to mobile geo-fencing and search, the online marketing world offers endless ways to reach the majority of the population – and we’ve got all the tools to make your campaign cost-efficient, successful and measureable. We plan, buy, traffic, and monitor advertising in any and all forms of online and mobile media. We make sure your messages are featured on websites that are directly related to your audience. With strategic, programmatic and area-targeted buying, your online campaign is set for success.
TRADITIONAL MEDIA
Outdoor – Whether it’s a billboard alongside a major highway, a transit shelter downtown, or a digital screen at your favourite sports bar – this traditional medium still grabs the attention of thousands daily, while giving your message valuable exposure.
Television – Television offers a highly-engaging format to reel in your audience and evoke emotion – all while marketing your brand’s message to the masses.
Cinema – You can be sure all eyes will be focused on your brand in this distraction-free environment. Here, your message is centre-stage.
Radio – Connect with your audience on those long car rides, and let your message keep them company. We’ve got years of experience executing successful radio campaigns, and know how to make the most of this connective medium.
Print – From magazines and flyers to newspapers and inserts, this traditional medium still holds its own when it comes to reader engagement.
Ambient – When a campaign calls for it, we like to get creative. There are really no limitations to what we can and can’t do with ambient executions.
SOCIAL MEDIA
Social platforms are showing no sign of slowing down. With this medium, we can reach as broad or as specific of an audience as you want – and we can make informed tweaks throughout the campaign to optimize performance and generate the best-possible results. What better way to display your brand than to get people talking about it in a friendly and familiar atmosphere?