Expedia aired a new advertisement at the 2022 Super Bowl called “Stuff.” The spot highlighted a general feeling that consumers are hoping to make travel their #1 priority in 2022. This advertisement, as well as others released this calendar year … Read More
WORDLE hit the internet last October and quickly became an internet phenomenon. WORDLE seemed to hit every mark when it came to creating an addictive experience and it’s launch into popularity can teach creatives a thing or two about how … Read More
Why sporting events are could be a perfect showcase for your marketing plan.
2021 marked a significant milestone for Nova Scotia when the province reached 1,000,000 residents. While much of this growth may be sourced from the changing landscape of the country due to Covid-19, this development was actually trending before the pandemic … Read More
Your business has been doing well! You’ve found a profitable niche — but you’ve reached a plateau. It’s a challenge that every business will face at one point or another. How can your business create a marketing strategy that will … Read More
Over the weekend I watched the original Blade Runner for the first time (if you haven’t watched it, you should – Harrison Ford in all his glory!) It got me thinking about how AI used to be such a futuristic … Read More
One day this week, as I was perusing Tik Tok (‘cause we are living in a Millenial World and I am a Millennial Girl) a fairly popular video made by a social media marketer deemed that social media marketing was … Read More
Can We Stay Afloat? Submitted by: Natalie Roth Charron On May 16, 2021, Sandals Resorts announced that they are operational in all Caribbean destinations since the start of the pandemic. As a Canadian living in an Atlantic province, I can … Read More
Submitted by: Natalie Roth-Charron On January 28, 2021, Data Privacy Day, Apple announced that they would be implementing App Tracking Transparency (ATT) into their newest update. Up until this point, apps have been able to track users across other apps … Read More
