2021 marked a significant milestone for Nova Scotia when the province reached 1,000,000 residents. While much of this growth may be sourced from the changing landscape of the country due to Covid-19, this development was actually trending before the pandemic … Read More
Your business has been doing well! You’ve found a profitable niche — but you’ve reached a plateau. It’s a challenge that every business will face at one point or another. How can your business create a marketing strategy that will … Read More
Over the weekend I watched the original Blade Runner for the first time (if you haven’t watched it, you should – Harrison Ford in all his glory!) It got me thinking about how AI used to be such a futuristic … Read More
One day this week, as I was perusing Tik Tok (‘cause we are living in a Millenial World and I am a Millennial Girl) a fairly popular video made by a social media marketer deemed that social media marketing was … Read More
Can We Stay Afloat? Submitted by: Natalie Roth Charron On May 16, 2021, Sandals Resorts announced that they are operational in all Caribbean destinations since the start of the pandemic. As a Canadian living in an Atlantic province, I can … Read More
Submitted by: Natalie Roth-Charron On January 28, 2021, Data Privacy Day, Apple announced that they would be implementing App Tracking Transparency (ATT) into their newest update. Up until this point, apps have been able to track users across other apps … Read More
Submitted by: Natalie Roth-Charron In a 2020 eMarketer study, 91 % of American Marketers claimed to use social media marketing and 67% used influencer media. In a mere 12 months TikTok has gained a significant piece of this pie when … Read More
Costly Mistake or Brilliant Masterplan? Submitted by: Natalie Roth-Charron Advertising kingpins, Coke, Budweiser, and Pepsi have pulled their ads from this years Super Bowl. This decision has many people scratching their heads asking “why?” Onlookers may believe that with a … Read More
Submitted By: Natalie Roth-Charron Its finally 2021 (phew, we made it)! Looking back at your business goals for 2020 might make you cringe. For many of us, none of our typical objectives were “ticked” this year, simply because staying afloat … Read More
